Our client Wintech specialises in customized injection machines for its footwear-making clients. The USP of its machines is the design and delivery of the machines that use waste plastics to manufacture molded soles for footwear. With clients coming from all over the world, the company wanted a website that can both express the brand as it is and leave an impression on prospective buyers interested in the kind of bespoke products they offer
Since the client was pretty sure on what was needed, we came out with solutions that not only met the exact requirements but served other purposes wherever that was possible and applicable. In the process not a single plugin was used and every aspect of the design is created in-house. This allowed a certain level of control (which does not come easy!) over what was needed to be delivered after the website is fully functional.
Every design element is crafted bespoke, customizable from the client’s end. These are then integrated into the site to cater every single expressed and abstract need of the company and the brand. However, a versatile catalogue is the USP of the site. It is highly scalable, which means any number of options can be added and removed at any point of time. Applying attribute-based filters was also challenging but served well when the final version of the fully functional and developed of the website came out.
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