Online Marketplace Solution for the Equestrian Community
On a mission to bridge a gap in the Equestrian industry, Take My Tack collaborated with Ficode to pioneer a groundbreaking solution. The challenge was clear: the absence of a dedicated online marketplace for enthusiasts to buy and sell new and used equestrian products. In mature market within the UK, Take My Tack sought to provide a seamless platform, answering the pressing questions of where to sell second-hand tack and where to purchase horse tack products and accessories.
ServicesMobile App Development
TechnologiesNode.js, MySQL , Swagger Integration, Flutter, Angular, HTML & CSS, AWS, CI/CD Pipelines, BitBucket
Within the Equestrian industry consisting of around 27 million enthusiasts, there was a noticeable gap - the absence of a dedicated online marketplace for buying and selling equestrian products. Take My Tack identified the need to address this gap, focusing on providing a platform for users to seamlessly trade new and used equestrian products and accessories. The key challenge was to answer the following questions: Where can I sell my second-hand tack? Where can I buy horse tack products and accessories?
Take My Tack partnered with Ficode to develop a highly interactive and user-friendly mobile application for both Android and iOS platforms. The collaboration aimed to connect the Equestrian community and industry through an innovative product. The solution offered a simple onboarding process for sellers, allowing them to easily upload products. Buyers could add products to their wishlist or cart, making the purchasing process convenient. The application also featured a cancellation and return mechanism based on Take My Tack policies, with customer support chat functionality to address queries and issues.
Challenges Faced & Lessons Learned
Catering to Buyers and Sellers
Managing both buyers and sellers within the same application posed technical challenges, resolved by creating separate profiles under the same login.
Ensuring clear and well-documented APIs for smooth integration.
Integration of Payment Gateway
Implementing seamless payments for already stored cards to facilitate online transactions.
Meeting the challenge of delivering high-quality designs and graphics, surpassing the expectations of Take My Tack's graphic design team.
Traditionally dominated by a female audience aged 16 to 55, the application is accessible to anyone interested in selling or buying horse tack within the equestrian industry. Take My Tack is not restricted by income, age, profession, or riding preference, catering to the diverse 27 million people in Britain with an interest in the equestrian industry.
Benefits to Business
Take My Tack's approach provided several benefits to the business
Attracting and retaining more users by facilitating online consumers with an extensive variety of products.
Pioneering the online marketplace for new and used equestrian products by enrolling various sellers under one umbrella.
Simplifying the integration of buyers and sellers in the same application, reducing development costs and maintenance.