Middleware Solution For Enhancing Efficiency In Wholesale Distribution
Orelia, a well-established online eCommerce jewellery platform, has long been a trusted source for a wide range of high-quality Men and Women's accessories crafted from materials such as Gold, Silver, and Rose Gold. Serving both retail and wholesale customers, Orelia had a strong foothold in the retail segment. However, a significant operational gap existed, as there was no efficient online platform to manage their wholesale clientele.
Orelia needed an order management system to connect their existing inventory, customer, and management platform with JOOR, a prominent online B2B Wholesale Marketplace. This integration was important to synchronise products, customer data, and orders between these two platforms.
Key components of the solution included
At the core of this integration, the Middleware system was responsible for periodically synchronising inventory, stock, orders, and customer data between the two platforms. This streamlining enhanced operational efficiency, reduced manual efforts, and lowered operational costs.
To empower Orelia with oversight and control, a user-friendly web interface was created on top of the Middleware system. This GUI allowed Orelia to monitor and review ongoing sync processes between the two systems, improving decision-making, customer satisfaction, and overall productivity.
The Middleware system was equipped with robust logging capabilities, ensuring the capture of all events and errors during the synchronisation process. This facilitated quick issue resolution, minimised downtime, and fostered trust by maintaining consistent service delivery.
After an in-depth analysis of both the Unleashed and JOOR platforms and exploring various integration methods, our team suggested: the development of a Middleware system.
This Middleware system, complete with its own database, was designed to facilitate the integration of REST APIs from the Unleashed and JOOR platforms.
While developing the Middleware system, several challenges were encountered, including
Ensuring seamless integration between two distinct platforms, Unleashed and JOOR, presented technical complexities that needed to be navigated effectively.
The Middleware system needed to be highly resilient, capable of handling errors gracefully, and logging them for review and resolution.
Synchronising a large volume of data, including inventory, orders, and customer information, required a lot of planning and an efficient data transfer mechanism.
Providing real-time visibility into the sync processes while maintaining system performance requires a sophisticated monitoring solution.
Team of Experts
This transformative project was led by a dedicated team of 5 experts, each a specialist in their respective fields, including backend development, frontend design, database management, and system architecture. Their collective expertise and experience in web development system ensured the successful execution of this complex project.
Benefits to Business
The implementation of this Middleware system brought about significant benefits for Orelia
Efficient Wholesale Management
Orelia could efficiently manage their wholesale customers on the JOOR platform, expanding their business reach.
Seamless Data Integration
The Middleware system ensured that inventory, orders, and customer data flowed seamlessly between Unleashed and JOOR platforms, reducing manual efforts and errors.
The logging capabilities facilitated comprehensive reporting and auditing, aiding in data-driven decision-making.
Read the full Story
Learn more about our strategy, lessons learned and best practices.