Mobile App Development Services for Startups
Technological advancements have made smartphones and tablets the devices of choice for most people. They’re small, portable, and considerably cheaper than most computers and laptops. Over the years, we’ve seen smartphone developments advance at a rapid pace, turning them from just “phones” to full-on productivity and entertainment devices that are used virtually every day.
As such, there are apps for almost anything that you could think of. There are default apps such as camera, messaging, and calendar apps, but there are also brand-specific apps that let you browse a company’s products or access their services. These are incredibly useful both from a customer’s perspective and the company itself, but are they practical for small startups as well?
What exactly can a mobile app do for a startup?
Mobile apps to engage customers
One of the most common reasons to develop mobile apps these days is to engage your customers. A single app could have dozens of uses. For example, it could be used as a contact point for your customers to seek customer service, or it could be used as a method of collecting loyalty points that can be exchanged for discounts and exclusive bonuses.
A key component to this is being able to send notifications to your customers. Whenever there’s a new product or a sale going on, you can send notifications to everyone that uses your app, alerting them that something new is going on. This helps to enhance customer engagement and helps them feel like they’re in the loop with your company.
As a startup, it’s important to reach out to as many customers as possible and seek affordable ways to retain them. A mobile app is a great way to achieve this, even if you’re on a limited budget.
Mobile apps to improve your workflow
Most people think of mobile apps as being used for entertainment or consumer purposes. This is true if you only think about in-store apps, ordering apps, and so on. However, apps can also be used by a business to help manage and control the business.
For example, apps can be designed for the purpose of managing your services and clients. An app could be developed specifically for your operatives to manage their workloads or to quickly access client information from a secure app that is connected to your own servers. So in addition to mobile app development for branded apps, it can also be used for bespoke software development that can help make your company more efficient.
Should a startup care about mobile app development?
At the end of the day, a startup mobile app will only be valuable if it’s designed with customer engagement or workflow improvements in mind. This is why it’s important to work with a specialised app development company that understands how to design an app from scratch with your exact specifications in mind.
Here at Ficode Technologies, we’ve helped a number of startup businesses as well as established organisations with their mobile app development.Get in touchwith us today to find out more andclick hereto see some of our previous work.