Boost your startup’s growth with 7 mobile app strategies

Why do you think the best mobile app developers in the UK are in demand?

This is because of the insane growth in mobile app usage since the last decade. Smartphone apps have become an integral part of our lives.

Statista reports that there are currently 6.648 billion smartphone users worldwide, which means 83.32% of the world’s population owns a smartphone.

As a result, many small and medium-sized startups have realized that having an app is not an option anymore. To compete with other businesses, and build trust and connection with the user, apps can play a huge role and become a differentiating factor.

You must have heard about or used apps like TikTok, Snapchat, Facebook, etc., and be amused by their huge success. The problem is that there are millions of other free apps that go unnoticed. These have mainly failed due to the bad product-market fit and haven’t been developed with a clear growth strategy in mind.

Here are the 7 tips to boost your startup’s growth using mobile app development services.

7 tips to boost your startup’s growth using these mobile app strategies

1. Do the research

According to 42Matters, around 98,584 apps are added to Google Play every month. With so much competition in the mobile app market, it is necessary to come up with a Unique Selling Proposition (USP) to stand out in the market.

It does not matter how much you advertise if you do not have a true understanding of the target customers. Along with researching your market and competitors.

This will give you an idea of the offering and come up with your USP. Aim to design an app that solves the problem for the target market easily and efficiently.

2. Validate your ideas

Interviewing customers can unlock many insights about the mobile app idea you want to build.

A lot of people have mobile app design ideas, but only a few make it to the app store. This is because the idea is not technically feasible. For that reason, you can work on the ‘proof of concept’ and check to show the functionality to the technical team and whether the idea is feasible or not.

3. Keep it simple

Build an app to solve people’s problems, not to impress people. The app must be easy to use and focus on convenience. It is common for people to delete an app after installing it because of its fancy and complex nature, which overrides its benefits.

You need to keep the app simple and clean. Put away unnecessary features that users will not use and keep the app to the point where it easily fulfils its purpose.

Design and fonts will enhance the user experience, but simplicity is crucial.

4. Build a team

How good the app is depends on how good the team is. It is not advised to start mobile app development work until you have a good team. This can be built in 3 ways.

1. Hire freelancers who work in the mobile app development space, however, they may not be reliable.

2. Build an in-house team, but this can increase your cost of mobile app development due to salary, bonuses, maintenance, etc.

3. Hire a Mobile app development company that builds robust mobile apps and provides you with growth strategies like Ficode.

5. Optimise for SEO and ASO

Even if you build an app that people want, nobody is going to know about that. The reason is that you have not optimized your app for Search Engine Optimisation (SEO) and App Store Optimisation (ASO).

Things you can do to help your app score is to highlight the keyword people search for in your descriptions. Also, make the app logo stand out from the rest of the providers and ensure it is easy to spell for searches.

The app description should be clear and should hit the pain points of the audience. Display images of the product features and, if possible, include a video of the app so the user knows what to expect after downloading it.

This will help you rank higher in search results, get more visibility and boost the app’s growth.

6. Prepare for the launch

Just building an app isn’t sufficient. You need to promote your app and make sure the target audience is aware that your product exists. While the development team with busy building the app, focus on creating hype for your app.

Your aim is to focus on the main problem your app is about to solve. This can boost the app downloads and in turn increase the app’s growth.

Additionally, you can build an MVP of your app before launching it to get user feedback and determine whether the concept is appealing or not.

7. Retain users

Retaining the users after they download the app is a crucial part of the business. If people are deleting the app after using it 2-3 times, then there must be something wrong with the app.

Depending on the user, they may find the app difficult to use, or there may be bugs creating a performance issue, etc. Focus on giving users a positive experience and immense value can retain and boost the startup’s growth.

Conclusion

Even though building a mobile app looks complicated, it can be the most exciting thing you do for your startup. When you implement the 7 growth strategies mentioned above, you will have an edge and easily differentiate from millions of other apps in the market. Watching your mobile app idea become a reality is the best reward you can give yourself as a business owner.

We at Ficode, are a leading mobile app design & development company in the UK, have the best mobile app developers, and have worked with hundreds of startups around the world.

If you’ve got an idea for an app or want to build one, we’d like to assist you in creating a robust mobile application and offer mobile app growth strategies to support the expansion of your startup.

Contact us to learn more about our services.