4 factors that determine the cost of mobile app maintenance

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App developers keeps up with the latest technologies and ensures the app is bug-free and provides a great user experience.

According to Quettra data, Andrew Chen, General Partner at a16z, the average app loses 77% of its DAUs (Daily active users) within the first 3 days of installation.

As a result, it is necessary to invest in maintenance for long-term sustainability.

It is ideal to keep 15 – 20% of the development cost for mobile app maintenance, which can be up to £5,000 or possibly more depending on the scope.

Many app development companies can help you monitor the performance and ensure the end user is getting regular updates.

In this article, you will learn the needs and costs of maintaining a mobile app.

What are the needs (or requirements) for mobile app maintenance?

1. Keep up with the latest update

A user is likely to uninstall the app if there are bugs and consumes a lot of memory. As a result, focusing on fixing the bugs and providing regular updates can help increase the user experience.

Keeping up with the updates will help reduce the uninstalls of the app. Regular monitoring of the app’s performance and user behaviour along with updates will help.

2. Optimum level of security

According to government statistics, around 39% of businesses have identified a cyber-attack in the last 12 months.

Hackers always look for loopholes in the app to steal personal and financial data. As a result, there is a need to focus on providing better security

App developers can implement the newest protocols to enhance the overall security of data and avoid theft.

3. Logical UI/UX

Due to the competition in the mobile app market, the app’s user experience will play a significant role in standing out.

The user experience can be enhanced by having a clean and elegant-looking interface and improving the navigation in the app.

You must also focus on the brand image by keeping the fonts, colors, and design elements consistent.

What are the factors that determine the cost of maintaining a mobile app?

Third-party integration

It’s most likely you will need to integrate your app using various API software platforms for multiple needs.

For example, a seamless payment gateway must be integrated if your app requires a user to make some payment. The cost can vary depending on the volume of payments done.

The app can be integrated into various platforms for email marketing, social media logins, etc.

Hosting Platform

Hosting platforms will help you run your application and store, manage and operate the app data accordingly.

The type of platform can vary depending on the stage of the app. If your app is in the initial stage, there is no requirement to invest in a larger hosting platform.

Hosting your app in cloud-based platforms like Amazon Web Service (AWS) is recommended because here, you only pay for what you utilize, and there is low maintenance and cost of the platform.

Analytic tools

Analytic tools are essential because data is the new currency, which can help you understand your users better.

For an app to grow, user feedback matters. Analytic tools can help to understand how users interact with the app.

Analyze the feedback you get and update your app accordingly. Also, using analytic tools can help you find app bugs and improve the user experience.

Customer support

Although the app is updated regularly, some users may have technical issues or other questions. As a result, it is necessary to invest in customer support.

By effectively solving the issues faced by the user, you can build a long-term relationship with the users.

By addressing the user’s complaint in an efficient and timely manner, they are more likely to endorse your app to others.

How to reduce the cost of mobile app maintenance?

Use cross-platform app development

When you are building a mobile app, there are two options you can opt in.

The first is building native apps for various platforms. The second is to create a cross-functional platform where you can run multiple apps using the same codebase.

The latter option can save cost and time compared to building native apps. As a result, maintenance of the app becomes easy as there is only one platform to monitor.

Keep the best features only

There is a tremendous cost involved in maintaining the features of the app. Using analytic tools, you can analyse how users interact with the app’s features and this will help with ongoing optimsation.

Get rid of unnecessary features and keep it clean and easy to use. This will ultimately improve user retention and loyalty.

Outsource mobile app maintenance

Building talented mobile app maintenance experts in-house can cost you money and resources.

Hiring an app development company is ideal for handling various aspects of your app maintenance.

This will reduce employee hiring costs through outsourcing and efficiently maintain your mobile app without any headaches.


Deploying a mobile app in the market is not a destination but a journey.

The cost of maintenance depends on the nature of the app. A reputable mobile app development company can assist you in maintaining and reducing costs.

At Ficode, a leading mobile app development company can help you provide seamless mobile app maintenance services that fit your app requirements.

We have the best mobile app services in the UK and can suggest the most cost-effective methods for maintaining a mobile app.

Contact us for mobile app maintenance services.

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